Building a Public Relations (PR) strategy for your company is essential, should you need to communicate with the public; used widely to give exposure to a new product, rectify a mistake or even control brand damage, PR is at the forefront of a company’s marketing strategy. Emerging Stars tells you why you need to have a proper PR plan to communicate about yourself and your business.

‘Generation Y,’ also known as the Millennial Generation, refers to people born in the 1980’s who are now young professionals in their 20’s. What are the main characteristics of this generation and what can those young mavens bring to your business?

Getting a small business loan doesn’t need to be a daunting task. In fact, there are only three simple rules to get one. Here...

Business debt is easy to get into, but hard to escape. That’s why we’ve looked at some easy, effective ways to lower your business debt, starting with the most important aspect of all – discipline.

‘Finger lickin’ good, Open Happiness, Redbull gives you wings, and Connecting people’ – do these slogans sound familiar? It probably does, as those words not only are easy to remember but also immediately bring images, colours, and even tastes from the brands they are associated with.

Keeping a balance of work and play in your life is as important as any business success you may achieve. Here a five activities that will leave you feeling rejuvenated, inspired and ready for any challenges that life may hand you; or so we hope!