You don’t need to spend an arm and a leg or make the next Avatar to market your brand; you just need to be clever.
By Craig Falck for Africa Report
Photograph: © Laralova | Dreamstime.com
Going small on your marketing campaign can be the best idea. Sometimes this intimate style can attract far more customers. Here’s how to get it right…
1. Focus on your customers rather than everyone. By having an event or promotion that is almost exclusively aimed at your customers, you’ll make them feel that little bit more special. Instead of having a large sale outside your store, do it inside and offer special discounts such as “spend more than $25 and get one item free”.
2. By using a new style of promotion, you can easy catch the attention of customers who’ve never seen such a thing before. It might be something as small as using a hands-on demonstration where customers get the chance to experience the product under their own control. This will let them understand how the product works and whether or not it’s better than previous ones.
3. Sponsorships are a quick way to put your name on everyone’s lips. And what could be better to sponsor than an industry event? Sure, it might cost more money than you’d like to spend, but at the end of the day you don’t need to do much. By spending money (or donating stock as giveaways or competition prizes), you can easily get your brand name into the title of the event. For example, instead of the event being “the Annual Hamburger Event”, it would be “the Annual Hamburger Event brought to you by Dave’s Saucy Hamburgers”.
4. You won’t find new customers in their hundreds. They’ll come one by one or in small groups. These are the people that you need to identify and then introduce to your products or services. If you’re in the chainsaw business, chat to every man that walks past, no matter whether they look like they know what a chainsaw is or they haven’t got the faintest idea.
5. Another option is to go back to the drawing board and look at failed attempts. Analyse them, assess them, and then rework them. Even if it means calling up old customers or people who’ve enquired but not bought to find out how they’re doing or even invite them down to experience new products, it’s a quick and easy method of mini marketing that could bring in business.
Mini marketing campaigns play a significant role in the business place. There isn’t always the time or funds available to do big marketing campaigns, so these are the perfect vehicle to use.
