Richard Branson has never been one to sit back and follow trends. He’s an entrepreneur and businessman in the truest sense of both words. And he’s also a pretty good author. For his latest book, he’s unveiled his plans for the future. No, it’s not another Virgin spin-off… In Screw Business As Usual, the business mogul talks about forgetting profits and money to rather focus on their clients and customers, people around them and the world itself. Has he gone mad, you ask? No – he’s a true businessman and he’s probably onto something that the rest of us will only catch onto in a few years’ time. By then, he’s already perfected it and is raking in the profits. Branson basically lays out plans for enterprises and people to shift their business minds and move into a new way of doing business by being proud of what they have achieved. When you think about it, who better to teach us about business and changing than the man who revolutionised so many industries?
