When it comes to selling a brand, you need to create a sense of excitement about it. People don’t buy dull and drab products, they want something exciting, bold and bright. Here are a few quick ways to bring some new creative spirit to your brand.
By Craig Falck for Africa Report
Photograph: © Yuri Arcurs | Dreamstime.com
1. A brand overhaul is the easiest way to bring new creativity to your products. Even the big brands do it, so why shouldn’t you? A couple of years ago, Adidas went with a retro theme, bringing back their three-leaf logo for good, and it’s stuck ever since, even spawning off a retro clothing line for the company.
2. Getting a celebrity or public figure to endorse your brand is a great idea for creativity. This is because you have someone famous bringing their attitude/flair/passion to the brand – you could even have a signature range of products specifically for them that is completely different to the usual products of your enterprise.
3. Likewise, special-edition ranges always sell well because they’re completely against the norm of the brand. With limited editions, you get the freedom to do something that the brand wouldn’t normally think about and push the boundaries with your creativity.
4. Maybe what’s needed is a new creative direction. Sometimes when you become too comfortable in your brand you lose your sense of creativity and imagination. By having a new direction or avenue to go in, you can easily reignite that creative spark.
5. Each country has its own style that sells well. By going overseas, you can experience other cultures and what they like. By doing research and seeing what ticks the boxes overseas, you’ll not only get a good idea of trends and products that will be coming to the marketplace soon, you’ll also be able to take those trends and add them to your brand. For instance, the marketplace is flooded with mixed martial arts brands; each and every T-shirt looks the same as the next. By seeing what’s going on overseas, you can easily change your products adding new elements or designs and become the leader of that particular sector.
6. Social media isn’t just a tool to stay in touch with friends, family and fans – it’s a social networking tool that can give birth to a host of creative ideas. You can run competitions where the best-submitted design is turned into an actual product – while you might find one or two spectacular designs, chances are you’ll also get hundreds that you can also adapt.
7. Each brand needs a personality. Yours might have become old and withered, or you might not even have one to start with. Once you have a new and improved brand personality, you can branch off and develop new creative lines because you have aplatform to work from.
8. Introduce a new range of products. This is an ideal way to ignite creativity in the brand because it’s something new, something exciting, and something that you can mould and shape whichever way you want.
Creativity is all about letting go of the norm. It’s about having new inspiration. It’s about not being afraid of being yourself. And that’s something that you need for a brand to be successful. If you aren’t excited about your brand, how can your consumers be?
Buna Amorim
March 25, 2012
very useful info