A Tanzanian Blossoming Success

Meet Dina Bina from Tanzania. She started out as a street vendor selling flowers. Today she owns and manages her own profitable florist shop. She is a self-made success.
Dina Bina started her florist business in Tanzania in 1996 with five bunches of flowers and an unlimited supply of determination. Born from a family of clergyman she ventured into business with faith and courage. Blessed with an aptitude for enterprise and an undeniable entrepreneurial spirit she planted opportunity in the hands of local street vendors by supplying them with bunches of blossoms, which line city avenues with colour. Today her bouquets of flowers line the aisles of weddings, the hallways of hotels, the passages of offices, the pathways of Parliament, the gateways of stadiums, the tunnels of trade shows and the thoroughfares of airports.

Dina Bina: Owner of Dina Flowers

Flourishing from humble beginnings with limited capital Dina identifies the value of working in synergy with roadside traders; qualifying them simultaneously as esteemed customers and suppliers rather than competitors. Her mission is to be profitable as well as ensure that everyone profits through her projects.
Still rooted in its original location, Dina’s retail outlet has cultivated its turnover triumphantly. She attributes her commercial success to her detailed investment in customer care focusing on the needs of each individual client. This personal approach has led to loyal long-term support of the florist services offered by Dina Flower Co. Ltd and to profitable success.
Dina’s advice to fellow company owners is to network in circles that expose their business contribution and broaden their vision. Dina regards marketing as a vital strategy and steady business growth as a goal. Her dream is to elevate fellow citizens through education of the English language as a tool to maximise international ventures.
Dina believes that the difficulties encountered in business are more often a result of lack of self-confidence than the other way around. It is with this confidence that Dina Bina capitalises on her skills as a mother, wife, florist, landscaper, entrepreneur and profitable business owner.


3 total comments on this postSubmit yours
  1. Thank you Africa Report crew for the exposure you are giving us!

    I was very encouraged after watching about Dina Bina’s business, because that’s something i have at heart and would like to do here in Zambia. I wish to get in touch with this mighty women for advise and share with her the awesome ideas i have got after doing an intensive research.

    Patrick

  2. Dear Patrick,

    Africa Report appreciates your support, thank you. Should you wish to watch the Dina Flowers profile again, it is available on our website. Scroll over the ‘Episodes’ tab heading, select ‘Episode 1′ to view the entire episode or click on ‘Dina Flowers’ that appears in the chapters menu to view only this story. Press play, indicated by the forward arrow. Here is a direct link http://www.africareport.com/?page_id=623.

    Should you wish to contact the managing director, Dina Bina, please find her information below:
    Company: Dina Flowers Company Limited
    Address: P.O. Box 1497, Dar es Salaam, Tanzania.
    Tel: +255 (0)22 266 8147 (Namanga Branch)
    +255 (0)22 266 8040 (Old Bagamoyo Rd, next to US Embassy)
    +255 (0)22 266 7352
    +255 (0)22 277 1607
    Cell: +255 744 282 106
    Website: http://www.dinaflowers.com
    Email: info@dinaflowers.com/dinab@omnisys.co.tz/dinaflowersltd@yahoo.com

    Best of luck with your business ventures. Stay tuned to Africa Report.

  3. You know what, I’m inclined to agree.

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