With every decade comes a new generation; ‘Generation Y,’ the upcoming wave of professionals born in the 1980’s is said to have characteristics specific to their time. We look at those traits and how they can help you grow your business.
1. A non-traditional attitude towards work
Professionals from the ‘Generation Y’ differ from the previous generation because our environment has evolved. We have shifted from a corporate, limited world into a wide, open space filled with opportunities. Success then, can be found everywhere and is no more bound to certain parameters. With this comes also a complete new approach to work; ‘Generation Y’ professionals look for:
a. More flexible working hours, even if sometimes, it means a lower salary; the aim is to prioritise leisure time, enhancing the balance between work and pleasure.
b. Better balance in life; they want to work hard, as well as play hard.
2. Positive attitude towards constructive feedback and guidance
The ‘Generation Y’ seeks out the advice of others, as well as welcoming any feedback that they can use in order to succeed. They are more open to accepting help, whereas previous generations might have had more of an “I can do it by myself” attitude. This trait of character allows them to be very good team players.
3. Ambitious and self-motivated
It is also said that the ‘Generation Y’s ambition comes from within; very few are motivated by what their parents want them to do or what their friends are doing. They strive to make a name for themselves, build careers in fields they are passionate about, follow their very own dreams and instincts; this can show a determination that would benefit any business.
4. A natural understanding of technology
This is the most evident quality of youngsters from ‘Generation Y;’ their knowledge and understanding of new technologies is limitless; they absorb technological information effortlessly. They are up to date with the latest tech trends and gadgets and are connected to the Internet 24/7.
Donna Fern, author of Upstarts! which profiles 150 of the most inspiring ‘Generation Y’ entrepreneurs, explains in an interview with entrepreneur.com: “Younger entrepreneurs tend to be collaborative, tech-savvy, and very agile. They’re also very socially conscious, focused on work/life balance, and they strive to create high-performing but fun workplaces. So I think those are all traits that entrepreneurs of every generation should take note of and emulate because they make companies not only more humane but far more productive.”
Don’t underestimate the interesting facts lying in social changes; sometimes learning about what makes the core of one specific generation can help you hire the right talents for your business; the next step is: ‘y not?’