Tapping into technology? Here are 3 skills you will need to hire

1. A Web/App developer

A web developer, whether in-house or freelance, will be a very helpful asset to have. Web developers not only know how to create websites, but their skills include application development, newsletter creation, ecommerce development, and other coding related tasks.

2. An Online marketing manager

Online marketing, such as social media and blogs, needs to be regularly updated in order to make it an effective marketing tool. An online marketing manager will be able to manage social media platforms as well providing content for blogs, newsletters and other marketing content.

3. An IT specialist

An information specialist can assist your business in the following areas:
a) Network infrastructure
b) Computer hardware repairs and installations
c) Maintaining databases
d) Handling general day-to-day technology related tasks as they arise
Bill Gates, the co-founder and chairman of Microsoft, which is the leading personal computer software company in the world, believes that technology and business go hand in hand.

Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other,” Gates said.
When it comes to using technology to your business’s advantage, he shares an important rule:
The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Technology should never hinder your business’s productivity or growth; it is a tool that, when used effectively, should do the exact opposite. What can technology do for your business?
It will increase your business’s productivity (and save you time) by streamlining activities that could take one individual many hours to complete.
It can organise various areas of your business from financial record keeping and human resource management to marketing and communications.

Technology is a tool that any business can’t ignore and, as Bill Gates says, it will only work in your favour if the appropriate people and programs are in place, working together towards a common goal.